From The Previous Paper, The Proposed Diabetes Policy...

From the previous paper, the proposed diabetes policy requires guidelines to be developed which will promote adherence to diabetes management recommendations among diabetes people in the United States. The advocacy campaign focuses on encouraging the American Diabetic Association to create guidelines for endorsing adherence to the diabetes management recommendations and develop legislation that will require the guidelines to be adopted by the health facilities dealing with diabetic patients (WHO, 2016). Hence the law should make all the health care providers, patients, health planner and all other employees adhere to those guidelines to improve the care of diabetes patients. Establishing a legislation that needs health care to adopt the†¦show more content†¦Effect of the existing law to the proposed policy. Non-adherence to medication is common in the US and is one of the main challenge public health sector faces. Even though the challenge results in significant wastage of resources in the health sector, there are no regulations in the US that address the issues (Knickman Kovner, 2015). Through estimation, half of the medications of chronic diseases are not taken as required. Non-adherence to medication has also impacted the individual patients negatively. Thus, the effort being taken to reduce the problem of chronic diseases such as HIV/AIDS, diabetes, cancer and heart diseases remains a challenge due to non-adherence to medication. Many resources in the health sector get wasted as their deployment do not to attain the intended result. Although there are laws in the health sector, no legislation that gives the direction on how to deal with non-adherence to the diabetes management recommendations, hence the proposed diabetic policy will not be affected by the current law in the health sector. The diabetic policy will only promote adherence to diabetes management recommendations for people with diabetes and other chronic diseases. It will enhance the level of adherence to treatment in diabetes patients in the United States. Methods that will be used to influence legislators and policy makers. To enhance the success of implementation of the policy, â€Å"three legs† of lobbying will be utilized includingShow MoreRelatedEssay On Quality Improvement Plan3151 Words   |  13 Pagesburden of diabetes and the lack of diabetes care providers, barriers and resistance for utilization of Advanced Practice Registered Nurses (ARPRNs) to provide diabetes care continues to exist. According to the Centers for Disease Control and Prevention (CDC) (2017), an estimated 30.3 million people have diabetes, with greater than 90% having Type Two Diabetes. In Saline County, Kansas, 12 % of the population has been diagnosed with diabetes (Robert Wood Johnson Foundation, 2016). 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She would sometimes talk about going to a skilled-nursing facility, but because of the horrible stories that our family had heard and/or witnessed regarding the quality of care for the residents while working in some of those facilities. This paper will provide a strategic management analysis of the future of skilled nursing as itRead MoreHuman Immunodeficiency Infection ( Hiv ) Global Health Report6698 Words   |  27 Pagesone the most important public health challenge in all countries and require global efforts (Merson, 2006). Rationale: Almost 36.9 million people are currently living with HIV infection and almost 10 million people being died from the infection or as a result related causes or opportunistic infections. At present people acquired the infection reported from all regions in the world. The majority of old and new cases are reported from sub-Saharan Africa which accounts for almost 70%. Most of the HIV

IS3340-Unit 2-Assignment 2 - 1549 Words

Unit 2 Assignment 2: Procedure Guide on Access Control I. Access Control Procedure a. If a system does not support the minimum structure and complexity as detailed in the aforementioned guidelines, one of the following procedures must be implemented: i. The password assigned must be adequately complex to insure that it is not easily guessed and the complexity of the chosen alternative must be defined and documented. ii. The legacy system must be upgraded to support the requirements of this paragraph as soon as administratively possible. iii. All EPHI must be removed and relocated to a system that supports the foregoing security password structure. iv. Users or workforce members must not allow another user or workforce member to†¦show more content†¦This implementation of secure remote access extends the secure network to the remote user using a secure PSTN (Public Switched Telephone Network) connection. iii. Authentication and encryption mechanisms are required for all remote access sessions to networks containing EPHI via an ISP (Internet service provider). Mechanisms utilized or planned within RO include: VPN clients, authenticated SSL web sessions, secure shell and secured Citrix client access. c. The following security measures must be implemented for any remote access connection into a secure network containing EPHI: i. Use of technology to bypass authorized remote access mechanisms (e.g. VPN) is strictly prohibited. For example, use of remote control software and applications such as PC anywhere or GoToMyPC.com to bypass VPN or Citrix access mechanisms is not permitted. ii. Remote access systems must employ a mechanism to â€Å"clear out† cache and other session information upon termination of session. iii. Remote access workstations must employ a virus detection and protection mechanism. (See HIPAA Security Policy # 11 – Server, Desktop, and Wireless Computer System Security) iv. Users of remote workstations must comply with HIPAA Security Policy # 10 - Workstation Use) v. VPN split-tunneling is not permitted for connections originating from outside the WU network (WUCON or .wustl.edu) or from an insecure network within the Washington University domain. vi. All encryption mechanisms

Gender Equality in Pakistan - Free Essay Example

Sample details Pages: 5 Words: 1350 Downloads: 9 Date added: 2017/06/26 Category Society Essay Type Analytical essay Tags: Gender Essay Did you like this example? GENDER EQUALITY IN PAKISTAN Women representation in business management has been the focus of public debates for years. But in Pakistan this has only recently started to occur. In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world, the work force in most countries gives opportunities for women as much as they give for men. Don’t waste time! Our writers will create an original "Gender Equality in Pakistan" essay for you Create order In European culture gender diversity is taken as a value-driver in organizational strategy and corporate governance. And this has become a challenging topic in the recent times. A higher ratio of female workers with in the firm will result in increased firm value, productivity and profitability. In Pakistan the amount of women involved in the work force is relatively low. This essay will highlight the women representation in business management in Pakistan. Pakistan currently ranks the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s second-worst country in terms of gender in equality. Womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s struggle for empowerment has been an issue in Pakistan since the old days, which is still not over. We turn the focus on women because they have traditionally been the marginalized gender in countries like Pakistan. Sustainable Development Policy Institute (SDPI) in partnership with Japan International Cooperation Agency (JICA) undertook a Country Gender Profile study with a purpose to understand t he overall status of women and men from gender equality perspective. The period in focus is from 1999 to 2007. The aim was to analyze the environmental, socio cultural context, traditions and human behaviors that have an impact on how gender inequality occurs in Pakistan. (Pakistan: Country Gender Profile, July2008, Jica, SDPI,,https://www.jica.go.jp/pakistan/english/office/others/pdf/CGP_01.pdf). From studies carried out in Pakistan education was highlighted as one of the major reasons for the gap between male and female workers. The education system in Pakistan still suffers form problems like low public spending and poverty. The poor conditions of public schools in Pakistan leads to most parents keeping their kids specially the females form going out. Staying at home becomes a lifestyle at some point. A vast majority of the women in rural areas are involved in house hold work and in agricultural activities as unpaid family work. This is because of the less opportunities for th e women in these areas to find work. Also because most females do not have the qualifications required to start working. Which takes us back to the lack of education. Female ownership of an important asset or land is a rare thing in Pakistan. Laws have been made in the past years to allow women to work but the lack of awareness and old customs stop the numbers from growing. In the recent years women involved in the work force have increased in number but their voices are never heard on debates. Another reason for females not coming out to work is lack of support for them by the managers. Maternity leaves are not easily given which makes it hard for women to hold on to their jobs and are forced out. Although according to the law women have to be given 12 months of maternity leave with a 100% wage by their employers. But since most companies do not really provide the required cooperation females prefer to stay home and not work at all. The unemployment rate in Pakistan gets higher by every age group. They are the last ones to get a job and the first ones to loose it. And ità ¢Ã¢â€š ¬Ã¢â€ž ¢s been like that since the old days. à ¢Ã¢â€š ¬Ã…“The figure above shows the primary school gross enrollment rate between Males and Females in Pakistan. Although the numbers change very little between the years the number of females who get enrolled in primary school is really less compared to the number of males. This shows that the gap between education is also high which leads to less females getting the chance to work in the top firmsà ¢Ã¢â€š ¬Ã‚  As per the latest Human Development rankings, 2007/2008, Pakistan, with the HDI ranking of 136 out of a total of 177 countries, comes under the band of MHDC.(Pakistan:CountryGenderProfile,July2008,Jica,SDPI,,https://www.jica.go.jp/pakistan/english/office/others/pdf/CGP_01.pdf). Pakistan is also on the Global gender Gap statistics top 10 worst countries in terms of the equality in the work force. For women, the Isl amic Republic of Pakistan is one of the worst of countries to live in. There are only two other countries worse off than is Pakistan, which are Yemen and Chad. IN terms of under economic participation, Pakistan is ranked 126 out of 128. In statistics collected from Educational attainment Pakistan is ranked, 123 out of 128. Health facilities, 121 out of 128. Political empowerment, 43 out of 128. Surprisingly, Pakistani women are worse off this year than they were last year (https://www.thenews.com.pk/daily_detail.asp? id=107809). These figures can be improved and in the past few years the Pakistani government has taken a few steps to make a change. Five new women centers were established and a program was held to help young females in Pakistan spreading awareness about how they have the opportunity of working in big firms. It training was carried out for elected women councilors with in the local government. All these plans and policies carried out by the Government have been put to work to ensure that status of women is improved in the country. In addition to this National Policy for the Development and Empowerment has been developed in 2002. Which gave the chance for many NGOs to come and work in Pakistan to spread awareness among young and adult females who are keep to work in the top companies but didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t get a chance due to the small things that are holding them back. Norms restricting womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s mobility are closely linked to issues of purdah and à ¢Ã¢â€š ¬Ã…“izzatà ¢Ã¢â€š ¬Ã‚  (honor) (Mumtaz and Salway (2005)). This has also been of the main reasons why women are holding back and prefer to stay home rather than work. Most of the women say that streets are not safe enough for them to be active out side their homes in a survey done in Pakistan. Improvements can be made to reduce criminal activity and violence with in the city in order to encourage more women to go and work. Companies can make their firms more invit ing and make the work place female friendly so that women will get more interested in joining the firms. A good start can be by offering them senior positions as much as men are offered. Making the working hours flexible by allowing work to be done at home can be a good change too. Last but not least making the maternity leave easy for female workers. This has been a big problem in Pakistan but it can be easily improved by introducing a more flexible procedure to be followed for when they need the maternity leave. By providing them with more options. The government of Pakistan is continuously trying to balance the low academic standards by encouraging primary education and educating the young population on the available opportunities. However, the old customs followed in the country is what stops the process from improving. This situation can be made better by introducing new laws, which enforce both genders to finish school up to some extent. The country as a whole has to try an d improve their rankings on the gender equality charts. REFERENCES D. S. Langdon, T. M. McMenamin and T. J. Krolik, à ¢Ã¢â€š ¬Ã…“US Labor Market in 2001: Economy Enters a Recession,à ¢Ã¢â€š ¬Ã‚  Monthly Labor Review, Vol. 125, No. 2, 2002, pp. 3-33. Bergen Von, B. Soper and J. A. Parnell, à ¢Ã¢â€š ¬Ã…“Workforce Diversity and Organizational Performance,à ¢Ã¢â€š ¬Ã‚  Equal Opportunities International, Vol. 24, No. 3-4, 2005, pp. 1-16 Z. Burgess and P. Tharenou, à ¢Ã¢â€š ¬Ã…“Women Board Directors: Characteristics of the Few,à ¢Ã¢â€š ¬Ã‚  Journal of Business Ethics, Vol. 37, No. 1, 2002, pp. 39-49. doi:10.1023/A:1014726001155 A. J. Hillman, A. A. Canella and I. C. Harris, à ¢Ã¢â€š ¬Ã…“Women and Racial Minorities in the Boardroom: How Do Directors Differ?à ¢Ã¢â€š ¬Ã‚  Journal of Management, Vol. 28, No. 6, 2002, pp. 747-763. C. Daily, S. Certo and D. Dalton, à ¢Ã¢â€š ¬Ã…“A Decade of Corporate Women: Some Progress in the Boardroom, None in the Executive Suite,à ¢Ã¢â€š ¬Ã‚  Strategic Management Journal, Vol. 20, No. 1, 1999, pp. 93-99. doi:10.1002/(SICI)1097-0266(199901)20:1lt;93::AID-SMJ18gt;3.0.CO;2-7

Effects Of Alcohol Awareness Programs On College Students

Effects of Alcohol Awareness Programs on College Students Valerie Love Grand Canyon University: PSY-550 October 2, 2015 Abstract In this paper, the effects of alcohol awareness programs on college students will be discussed. The discussion and study will be based on the before and after effects of alcohol awareness programs on college students. The study presents a CBT (Cognitive Behavior Therapy), or an Alcohol 101 Psych-Education CD-ROM to a randomly assigned group of 113 college students with prior history of alcohol consumption. In comparison to the college students who receives CBT, the post-prevention program Alcohol 101 have a greater likelihood of being cautious while in a dangerous environment involving alcohol, as well as greater alcohol awareness in understanding the consequences involved in engaging in that behavior. However, when comparing the two prevention programs a month before and after treatment, they both showed significant reduction of equal reduction regarding the number of alcoholic drinks consumed by students per drinking occasion. As compared with the Alcohol 101 program, the CBT prov ed to have a greater reduction in total number of days consuming alcohol, and the number of drinks consumed. The results of the study will show the implications of these results (Donohue, Allen, Maurer, Ozols, DeStefano, 2004). Alcohol Awareness Programs: Do They Lead to More Responsible Alcohol Consumption by College Students Alcohol consumption byShow MoreRelatedBinge Drinking Among College Students And Its Implications On The Society1462 Words   |  6 PagesBinge Drinking among College Students and Its Implications on the Society Binge drinking is a term used to describe a situation where women drink more than 4 bottles of alcohol in a row and men drink 5 or more bottles of alcohol in a row. It is taking too much alcohol in a short period. Alcohol is a substance that gradually produces an addiction in the body. Many college students use alcohol in recreational activities and parties. The alcohol gradually leads to addiction and causes a decline in theirRead MoreThe Effects Of Alcohol Abuse And Binge Drinking1523 Words   |  7 Pages College students will always encounter some type of â€Å"problem† during their college experience. A problem can be something simple such as a lack of adequate parking or more complex such as sexual harassment. â€Å"A new report from Student Monitor asked college students to identify the biggest problems on campus, and their top three answers were cost of education, stress, and alcohol abuse,† (Jacobs, 2014, p.1). College students will be affected by a number of problems during their college career. AsRead MoreMindfulness Based Practices1079 Words   |  5 Pagesof meditation, but is determined by the development of one’s mental state to be able to create nonjudgmental awareness of the present moment. Awareness of the present moment can be induced by thoughts, emotions, physical perceptions, and one’s environment (Grow, Collins, Harrop, Marlatt, 2015). Research has begun to analyze mindfulness-based practices as an alternative treatment program for ind ividuals with a substance abuse dependence. Substance abuse dependence often is correlated with increasedRead MoreIs Attending The Most Difficult Times For An American Student?1273 Words   |  6 PagesAttending college is undoubtedly one of the most difficult times for an American student. Going to college places a lot of stress and emotional burden on students due to massive amounts of coursework, looming tuition bills, extracurricular activities, jobs, moving away from home for the first time, and maintaining a sufficient sleep schedule. Major stress and anxiety can lead to more serious consequences such as the choice to heavily consume alcohol, which yields detrimental physiological and psychologicalRead More College Students and Alcohol Essays1138 Words   |  5 Pages College Students and Alcohol College student drunkenness is far from new and neither are college and university efforts to control it. What is new, however, is the potential to make real progress on this age-old problem based on scientific research results. New research-based information about the consequences of high-risk college drinking and how to reduce it can empower colleges and universities, communities, and other interested organizations to take effective action. Hazardous drinking amongRead MoreAlcohol Research Paper1257 Words   |  6 PagesAlcohol Research Paper Alcohol plays too significant a role in society today and should be an after thought as opposed to the most essential addition to any social event. Alcohol creates numerous social, economic, and health problems that could very easily be stopped if it played a less influential role in every day events. The use of alcohol is prominent in, but not limited to three social circles that include students, family groups, and religious gatherings. Experts have much toRead More Lowering the Legal Minimum Drinking Age Essay1622 Words   |  7 PagesThe issue of underage drinking has become a major problem, especially on college campuses. But, underage drinking is not purely the root of all accidents related to alcohol. The real problem lies within the unsafe underage drinking habits amongst youth. There are ways that these alcohol-related accidents can be avoided. Several organizations have been created that are targeting a change in the legal drinking age laws. One key way to lower the risk of unsafe drinking is to lower the minimum legalRead Moredrugs and alcohol on college students1105 Words   |  5 PagesDrugs and alcohol, do they have a significant impact on the lives of college students or just the ones that fall short to the influence? There is a major problem with students using and abusing these substances, not only does it have negative effects on the user, but on the user s friends and family as well. A lot of drugs and alcohol become easily available to college students over the course of their college years. What can be done to help prevent students from abusing drugs and alcohol? OverallRead MoreEssay on The Legal Drinking Age Should Be 181540 Words   |  7 Pagesto cut down on underage drinking, it is commonplace and happens everywhere from grade school through high school and predominantly in college. The government is looking to stop teen drinking rather than manage it. According to Time Magazine, half the students age 10 to 24 questioned i n a 1999 study by the Centers for Disease Control said they had consumed alcohol in the preceding month.   Ã‚  Ã‚  Ã‚  Ã‚  If the minimum drinking age was reduced to 18, or at least made to be more convenient and logical, I believeRead MoreDrinking Is A Rite Of Passage For Teenagers1110 Words   |  5 Pagesfor parents to purchase alcohol for minor children, but majority of parents follow the age sixteen limit guidelines for allowing their children to drink. There are no known alcohol awareness programs in the school systems in Denmark. Conservapedia sites that in 2005, Denmark was ranked the third most atheistic country in the world with the highest belief in evolution in the Western World. (Conservapedia, 2016) Denmark has a tuition-free privilege for qualifying students who choose to take advantage

Mark Twain and William Hazlitt’s Comparison Free Essays

Ideas can be conveyed in many different ways dependant on the tone, style and diction of the piece. Both William Hazlitt and Mark Twain present a very similar topic in two very different ways. Hazlitt†s â€Å"Education of Women† speaks of how classical education is not proper for women. We will write a custom essay sample on Mark Twain and William Hazlitt’s Comparison or any similar topic only for you Order Now Twain†s â€Å"Female Suffrage† reiterates the idea that women should not be able to vote or hold public office. Hazlitt†s 1815 essay is a true opinion of his own feelings against having educated females. 1867, a different time with similar ideas, is the setting of Twain†s piece. He portrays how the relationship between suffrage and women is completely ridiculous. These authors use different styles to display completely opposite points. Hazlitt wastes no time getting to his point in order to drive it into the minds of the readers. He intends that his audience is only the educated male society. Hazlitt feels that women do not need to be anything more than generally educated. He attempts to convince his audience to accept his views and practice them. Twain, on the other hand, is creating a humorous situation which picks at the number of crazy positions that his wife holds in the community. He is not trying to make the audience think that female suffrage is bad. Twain intends that all people will read his piece for comic relief. Hazlitt uses a very straightforward type of diction in his essay. He explains his points and backs them up with his own opinions and observations. He is very authoritative and arrogant in the way he speaks. â€Å"They are mere egoists. They have no passion for truth, nor any love of what is purely ideal† He feels that his way is the right and only way to think. Since he speaks unto the educated community, he uses well-accepted ideas to communicate his points. Twain uses hyperbole, an approach very different from Halzitt†s style. Twain takes the offices held by his wife and exaggerates them to a humorous level. His diction is very relaxed and calmed. The tone Twain tends to adopt can be misinterpreted as self-centered, but his intent is only to bring a sense of fun to the audience. Hazlitt†s effect of style is very powerful. The essay is very convincing and if it is read to establish ideas, it is nothing short of excellent. The way he compiles the words with his diction, makes the points in his essay incredibly moving. When read by the desired audience, this piece is quite moving and powerful. If a female reads this, the expected reaction is a sense of loathing. Twain accomplishes his goal of being humorous and entertaining. His combination of creative ideas with a serious topic displays his great deal of writing skills. The reader is torn between believing what Twain writes and seeing the humor of hyperbole. The reader is very amused by the decisions that have to be made on interpretation. Hazlitt and Twain use different style, tone and diction to explain to readers their feelings on touchy issues. Hazlitt uses very powerful and persuasive ways of speaking to convince his readers that the education of women is completely unnecessary. Twain is quite entertaining to read because he pokes at his wife†s positions. He assumes that the reader will identify that he is only attempting to entertain his audience. Both authors are very different in style but by using different types of writing, they prove totally different points with the same subject. How to cite Mark Twain and William Hazlitt’s Comparison, Papers

Mark Twain and William Hazlitt’s Comparison Free Essays

Ideas can be conveyed in many different ways dependant on the tone, style and diction of the piece. Both William Hazlitt and Mark Twain present a very similar topic in two very different ways. Hazlitt†s â€Å"Education of Women† speaks of how classical education is not proper for women. We will write a custom essay sample on Mark Twain and William Hazlitt’s Comparison or any similar topic only for you Order Now Twain†s â€Å"Female Suffrage† reiterates the idea that women should not be able to vote or hold public office. Hazlitt†s 1815 essay is a true opinion of his own feelings against having educated females. 1867, a different time with similar ideas, is the setting of Twain†s piece. He portrays how the relationship between suffrage and women is completely ridiculous. These authors use different styles to display completely opposite points. Hazlitt wastes no time getting to his point in order to drive it into the minds of the readers. He intends that his audience is only the educated male society. Hazlitt feels that women do not need to be anything more than generally educated. He attempts to convince his audience to accept his views and practice them. Twain, on the other hand, is creating a humorous situation which picks at the number of crazy positions that his wife holds in the community. He is not trying to make the audience think that female suffrage is bad. Twain intends that all people will read his piece for comic relief. Hazlitt uses a very straightforward type of diction in his essay. He explains his points and backs them up with his own opinions and observations. He is very authoritative and arrogant in the way he speaks. â€Å"They are mere egoists. They have no passion for truth, nor any love of what is purely ideal† He feels that his way is the right and only way to think. Since he speaks unto the educated community, he uses well-accepted ideas to communicate his points. Twain uses hyperbole, an approach very different from Halzitt†s style. Twain takes the offices held by his wife and exaggerates them to a humorous level. His diction is very relaxed and calmed. The tone Twain tends to adopt can be misinterpreted as self-centered, but his intent is only to bring a sense of fun to the audience. Hazlitt†s effect of style is very powerful. The essay is very convincing and if it is read to establish ideas, it is nothing short of excellent. The way he compiles the words with his diction, makes the points in his essay incredibly moving. When read by the desired audience, this piece is quite moving and powerful. If a female reads this, the expected reaction is a sense of loathing. Twain accomplishes his goal of being humorous and entertaining. His combination of creative ideas with a serious topic displays his great deal of writing skills. The reader is torn between believing what Twain writes and seeing the humor of hyperbole. The reader is very amused by the decisions that have to be made on interpretation. Hazlitt and Twain use different style, tone and diction to explain to readers their feelings on touchy issues. Hazlitt uses very powerful and persuasive ways of speaking to convince his readers that the education of women is completely unnecessary. Twain is quite entertaining to read because he pokes at his wife†s positions. He assumes that the reader will identify that he is only attempting to entertain his audience. Both authors are very different in style but by using different types of writing, they prove totally different points with the same subject. How to cite Mark Twain and William Hazlitt’s Comparison, Papers

Global Marketing Strategies Luxury Goods

Question: Discuss about the Global Marketing Strategies for Luxury Goods. Answer: Introduction: The report is about preparing the marketing plan for Haighs chocolate that is based in Adelaide, South Australia. Organization intends to expand the awareness of the brand interstate and around the world. It is required to develop new marketing opportunities for the product and accordingly designing the marketing plan. SWOT analysis of the brand has been performed and thereafter-marketing mix would be designed for launching the new product or packaging the existing product range with different innovation. The potential problems that might arise with launching of the product would also be analyzed. The marketing strategy to be developed would be creative, fun marketing and practical. Haighs Chocolate is the oldest family owned chocolate maker in Australia. Organization is committed to art of making premium chocolate making from the cocoa bean. It mainly targets young couples and people who are purchasing chocolates for gifting and consumption purpose. It has strong brand legacy as it is successfully operating since 1912 (haighschocolate.com.au 2017). Haighs chocolate sells wide variety of chocolates in attractive packages such as dark chocolates, milk chocolates and liquor chocolates. Consumers personally received assistance from the organization in selecting gifts for different occasions (Aichner 2014). Chocolate is manufactured using artisans skills that are combined with specialized techniques that helps in creating award-winning chocolates. It produces wide variety of chocolates and super brand chocolates, candies, confectionary products, cocoa powder. Some of the direct competitor of the Haighs chocolate are Harrods, Godiva chocolatier, Charbonel et Walker a nd La Maison Du Chocolat. Indirect competitors include Jelly Belly, Selamique and hattie. Haighs chocolate is intending to create awareness about the brand so that it is recognized worldwide. This is done by packaging its current range of products in different packages for different occasions such as Valentines Day and on World Food day. The objective of the marketing plan is to create and build awareness of wide range of products of Haighs Chocolate interstate and worldwide. Marketing plan would place such strategy that would help the brand in increasing its recognition. Developed marketing plan will help the confectionary company is achieving its vision. The innovation platform of the company would be seasonality, functionality and health. Haighs chocolate can enhance its seasonal sales by taking advantage of cultural nuances (Babin and Zikmund 2015). Organization has three differentiating factors and they are as follows It has shifted from cottage industry to sophisticated manufacturing retailer. Haighs longevity as growing family owned and successful business. Company has created itself as luxury brand with high quality products commanding premium price (Stringer 2015). SWOT analysis Strength- Strong brand is associated with the strength of the company.as it has been in operation for more than hundred years. Haighs produces wide range of products and chocolates of high quality that are available in luxurious packages (Bilgic et al. 2015). It enjoys a good brand positioning and quality and emphasis is given on sales promotion. There is a wide range of products such as dark chocolate, milk chocolates and liquor. Manufacturing of the chocolates is open to visit by public at their factory. Weakness- Haighs chocolates is not able to expand their business in various other attempts that would lead to lower market share. It is responsible for inability to build the certification from the fair trade foundation (Corley 2014). Products are not of export quality and packaging of the products is not attractive and follows a single flavor. Compare to other brands in Australia, Haighs chocolate does not have products mix and lacks varieties other than milk drinks and wafers. During festival occasion, brand is incapable of producing designer and innovative chocolates. Opportunity- It can increase the product ranges such as jellies, toffees, gums, lollipop, and unsweetened baked chocolates. In terms of gift offers, there is a high level of opportunity with respect to development and growth. There is an opportunity for the brand to excel via e commerce that is providing customers with online selling and delivering options (Chernev 2015). Opportunity is available in its home country as well as global upfront. Threat- Highs chocolates faces strong level of competition with various competitors and chocolate companies in Australia. One of the major threat is to manage and maintain higher quality of perishable goods. Image and reputation of brand is being damaged due to chocolate whitening and lack of storage. Some of the strong competitions arises from chocolate companies such as May Field Chocolates and Cadbury Nestle. From the discussion of the SWOT analysis of Haighs chocolate, it can de deduced that the brand suffers from weakness in areas mainly related with packaging of the products and lack of producing innovative and designs chocolates (Saunders 2015). Therefore, the marketing plan will have strategies that would innovate the products packaging. Developing product strategy using marketing theories The action plan while developing marketing strategy would also incorporate packaging guideline of Australia that is based on number of principles. This is regard to packaging of the product. Another strong driver for the growth of the company is making innovation in the existing products. While deciding on the product strategy, one of the marketing theories that the organization can rely upon is Product market expansion grid. This Grid was generally specified by Ansoff matrix. The expansion grid is used for product planning by company when they are looking for expanding the products range by entering in the new markets. Haigh can develop various strategies by comparing with the product market. Expansion grid consist of four strategies. They are strategy for market penetration and product development, diversification and market development strategy (Rundh and Rundh 2016). In this case, Haigh should rely on product diversification and strategy of product development. Product development is used for introducing new product in the existing market. Haigh can also make use of diversification strategy when introducing new products in new market of Australia as well as in the global upfront. The new product will come with some of the innovation such as introducing chocolates with dry fruits flavor and will be made of finest ingredients (Valentino and Caroli 2014). It will be available free of coloring and without any added preservatives. New developed chocolates targeting newer global front will have sumptuous fillings such as caramel, wafers, biscuits and praline. Such chocolates will have balance between milk and dry fruits pieces and would have a desirable blend of milk chocolate with hint of ground peanut pieces, peanut cream cater and softest caramel (Ried 2013). Marketing of products can be done on World Food Day and players are positioning this type of premium chocolates as gifting options. Another innovation is to be made in the current packaging of the products, as it is not attractive. Packaging of the products can be changed during the season of Valentines Day. It can be said that deliciousness of chocolates can be exuded through packaging. Packaging designs of chocolates should be inspiring enough for Valentine day. This will lure customers to buy chocolates for gifting to their partners and loved ones. Haighs provides its customer with chocolates in regular packages, which is not attractive as it should be to young generation. Offering the products of chocolates in different flavors and colors will attract the customers and helps in increasing sales. The packaging strategy would involve colorful packaging, as it will be creative to appeal to the target audience. Haigh can joint with some companies incorporating the season into product packaging. Packaging of the products can be done in optimized way that is done in terms with the fabrics (Ramli 2016). Seasonal pac kaging would have the variations with the change. It ca follow sustainable packaging guidelines. Packaging of chocolates should be creative enough and each chocolate should present special features of different places in Australia from where the ingredients has been derived. Haighs chocolate can also go for biodegradable packaging as it helps them in tackling with the waste problems. It would also represents an eco-movement by the company Such type of packaging would be planted after use by giving package new life after use and leaving no waste. Company can also wrap the chocolate bars in paper that is made from husk of Cocoa husk waste. Chocolates packaging for valentine day should go beyond the heart shaped box. Chocolates should themselves incorporate personalized and card like elements (Ried 2013). Future expansion of Haighs chocolate is done by keeping a close eyes on chocolate market of USA and Europe. The local development of the product is driven by overseas trends. Culture of Haighs chocolate is continuously innovate and experiments with different flavors (Westwood 2016). Marketing mix Product- The new developed product will be product by adding different flavors, which would appeal to the target audience. Since the chocolates manufactured by company has only single flavor, producing the product by adding different flavor would be the best strategy. Chocolate manufacturer would also design promotion and store successfully. This will help in producing the basis for international chocolate brand for the various chocolates of Haighs brand. Another feature that will be added to the new developed product will be chocolates with lower fat content. This will be done by adding the application of an electric field charge in the direction of flow of liquid chocolate. This would help in lowering the viscosity of liquid and would enable the manufacturers to reduce the minimum amount of fat that is required in maintaining flow in pipeline. Company would be meticulous about quality standards of nuts, fruits and cocoa beans that is used in manufacturing of chocolates (Pride and F errell 2016). The new product will have new ingredients such as dry fruits and would have sumptuous fillings. Product will also have the balance of blended milk and dry fruits. Introducing new product with low chocolate will be an attracting factor. This is so because people are increasingly becoming health conscious. They are getting more inclined to buying the chocolates that provide health benefits. Global chocolate market has been facing the challenge of increasing incidence of obesity among consumers. 26% of the total world population in the year 2014 were overweight (Peck et al. 2013). Product has been designed taking health aspect into consideration. This would provide the customers with added advantage and would appeal the target audience. Price- Pricing of the products is decided based on its nomenclature. Another factor is the mechanism of demand and supply that determines the pricing of the products. Apart from it, since the chocolates are of premium quality. There is premium pricing of the product and when the products will be exported at global level. Price of products, which are exported, would include taxation charge as well (Park et al. 2015). Place- Operation of products of Haigh is done under the vertical integrated model of supply chain. There are some of places in Australia where the people are not aware of the product as no advertising is performed. Stores are mainly dominant in South Australia. Places where the company does not have stores, and such areas are fit for promotion of new products. Promotion should be done in a manner that helps in maximizing the capacity of products in all areas (Mosca 2016). Promotion- There would be an ongoing and continuous communications with the customers regarding products. Target audience are mainly communicated about sustainability and packaging with the help of various means of promotion. It makes use of various social media such as social media, advertisements and magazines. Haighs chocolates would connect its customers with innovation and ideas of the new products with the help of print media. Initiatives are successfully promoted by way of designs of packaging. Distribution process of chocolates or any products will be in possible mode if promotion of products is done through whole sell offering and retail stores (Palmatier et al. 2016). Display of stores needs to be strategically designed that will appeal to customers arriving at stores and thereby increasing sales. Identification of potential problems in launching products- When launching new products, it is certainly possible for the company to encounter with several problems and they are listed down below: Some of the issue would be regarding the ingredient used in manufacturing of the chocolates. Sugar content of chocolates has been subject to negative headlines in the mainstream of media and it is labelled as new tobacco. Higher content of sugar is supposed to have harmful effect on the body. Therefore, Haighs chocolate needs to reformulate their products is such way that it helps in improving their nutritional credentials. Recipes of manufacturing chocolates should be done in a way to limit calorie content and reduction of saturated fats. Therefore, the main challenge would be optimum use of nutrients and problems would they face in maintaining lower sugar levels in chocolates. Reduction is sugar is considered quite challenging as it has an impact upon the taste and texture of chocolate (Johansson et al. 2016). The larger modification of recipes of chocolates would lead to backlash of consumers. Food processing sector is the main driver of expansion of the products in new international markets. It is quite possible that such markets will not have processing sector suitable to the manufacturing units of organization. There can be other problems related to distribution, price, marketing efforts resistance by market staffs in product expansion in newer geographical markets (Khler and Logemann 2016). Recommendation: The company has huge market that is untapped for the products and such market needs to be targeted through support of online media based sales and operational levels. Products of company are appreciated through for a variety of sales and tastes throughout the years, as the brand is synonymous with taste and quality of handmade chocolate. It is necessary for company to focus on increasing its market share by widening its network of distribution and look for new market in and outside Australia. Haigh should introduce range of chocolate and the pricing of the product like the packages for gift will help in beating the competition of giants like Cadbury. Diversification of portfolio of products of company should be done by specializing in other relevant raw materials like coffee. Company will expand into geographies where the customers demand high quality of chocolates. There is a need to improve the infrastructure mainly in relation to storage of perishable products. Haigh would be able to make its customers pay premium price for buying its quality products by showing environmental concerns and by taking steps towards business sustainability. Conclusion: It can be concluded from above discussion that the business of confectionary is getting highly competitive with the entry of large number of firms in the market. There are huge manufacturers that have been dominating markets of chocolate in Australia such as Mayfield Chocolates, Cadbury nestle, Godiva Chocolatier and Haighs chocolate. It is necessary for company like Haighs chocolate to make investment in applying promotional techniques and of sales promotion, this will help them in increasing the market share of chocolate industry. Making use of online social media will help them in providing delivery in global markets. Due to less barrier in the industry and focusing on just single market would lead to significant reduction in the market share of such industry. It will help in increasing the quantum of competition in the industry and will make the company realize their competitive advantage. Therefore, in order to provide growth to the business of Haighs chocolate. Reference: Aichner, T., 2014. Country-of-origin marketing: A list of typical strategies with examples.Journal of Brand Management,21(1), pp.81-93. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Bilgic, E., Kantardzic, M. and Cakir, O., 2015, July. Retail Store Segmentation for Target Marketing. InIndustrial Conference on Data Mining(pp. 32-44). Springer International Publishing. Chernev, A., 2015.The marketing plan handbook. Cerebellum Press. Corley, T., 2014. Marketing and business history, in theory and practice.Adding Value-Brands and Marketing in Food and Drink (London, 1994), pp.93-115. Gabrielli, V. and Baghi, I., 2016. 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Essay On Client Threaten His Lawyer If He Lose The Case Example For Students

Essay On Client Threaten His Lawyer If He Lose The Case THE CLIENT by John Grisham is an action, suspense novel about boy who learned to much from a Mafia lawyer. Mark is an eleven year old boy who is growing up in a trailer home with his mom Diane, and his nine year old brother Ricky. The incident all began when Ricky stumbled over a pack of cigarettes Mark was hiding under his bed, immediately Ricky was curios about smoking and wanted to give it try. So he blackmailed Mark to teach him how. Mark was reluctant but agreed and they set out for the woods where Mark had spent most of his time. This time was different though for some reason a car pulled in the dense woods a place where Mark had never seen another soul except for high school kids who came to smoke dope. The car was a big black Lincoln Town car and it immediately caught Marks attention. Even more disturbing was when a heavy set man came out of the car and set a water hose in his exhaust pipe, Mark knew at that point the mans purpose was suicide. Mark took it upon himself not to let this man kill himself because he felt it was his obligation. After Mark freed the hose from the cars exhaust pipe several times he was caught by the man and dragged into the car to die with him. In the car Mark learned the mans story. He was a Mafia layer who represented the biggest and meanest Mafia man in the country Barry the Blade Mulando. His client had killed a senator and buried the body so no evidence would be found, only this lawyer and his client and now Mark knew where it was buried. After a long while of being trapped i n the man car Mark escaped and ran from the man who ends up shooting him self in the head when both Ricky and Mark where watching. Days later back in New Orleans Barry hears of the kid and about his dead lawyer and concludes that the kid must know the location of the body, and then decides that for safe being the kid should be killed, and if was not for Marks lawyer this might have been the case. But the two of them were very persistent and had a strong will to do what they thought was right and to survive. In The Client Mark represents many kids who have tough lives and problems. Obviously Marks case is an extreme but on the same line its not very different. Even though Mark struggles greatly he never gives up he was persistent. This is what it takes for many young kids growing up with bad surroundings and no shelter, and this is a strong point in the book. Grisham does a great job of illustrating an important point. This was one of the most well written books I have ever read. I feel it deserves tremendous credit. There was never a dull sentence our a part that dragged on. It was one of those books that you cant put down. It was all ended with a superb ending that no one could have possibly guessed. Grisham did a superb job of developing the characters and tying them together just as he did with the plot, and because of his tremendous writing skills it made for an all around astounding book!